Oura is winning young women and losing gym rats, and it’s fine with that https://ift.tt/7C4PFhK

Oura's chief commercial officer doesn't seem particularly worried about capturing every demographic. Instead, she's focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.

from TechCrunch https://ift.tt/81BKQqs
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