Intel Arc will be the company’s first high-end gaming GPU. Will it succeed against the formidable competition from Nvidia and AMD? Start the debate with these fundamental ingredients for success that Intel should follow—starting with a good name.
Get a better name
You need a good name to win, which Intel has already with the official branding of “Arc” for the GPU and software around its consumer GPUs.
That’s way better than Arc’s codename of “DG2 Xe-HPG,” which frankly looks like a cat ran across my keyboard. Arc is a whole lot easier to remember. Even better, it takes up only three characters, so there’s more room to argue on Twitter about it.
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from PCWorld https://ift.tt/3yX8GfP
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