Intel's highly anticipated consumer GPU and software will launched under the name Arc, the company said Monday morning.
The first GPU will be based on its Xe HPG microarchitecture that is expected to launch in the next few months with future generations using the code names Battlemage, Celestial, and Druid. The company didn't say what the codenames referred to but they may be an homage to Bethesda's Elder Scrolls games.
Arc will span graphics hardware, software and services and offer "frictionless gaming and content creation experiences to gamers and creators worldwide," the company said.
"Today marks a key moment in the graphics journey we started just a few years ago. The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel’s deep and continued commitment to gamers and creators everywhere. We have teams doing incredible work to ensure we deliver first-class and frictionless experiences when these products are available early next year," said Intel VP of client graphics Roger Chandler in a post to Intel's newsroom Monday morning.
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