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If you became agitated when Intel revealed  benchmarks showing its Core i7 to be faster than Apple’s new M1 chip, or you know someone who did, this story is for you.

Last Friday, Intel put its spin on Apple’s new M1 chip, using the language of marketing and benchmarks to counteract a former-customer-turned-rival’s language of marketing and benchmarks. This is what companies do. It’s part of the eternal competitive war dance.

But if you or someone you know responded to this news by jumping onto the Internet and arguing hotly pro or con, perhaps in ALL CAPS, then you’ve likely tipped over into the realm of super-faithful disciples—call them fanboys, fangirls, superfans, stalker fans (stans)—whose object of reverence can do no wrong. Any other side of the story couldn’t possibly be right. Apple, Intel, and Nvidia are three tech companies who have accumulated such diehard supporters, just like some athletes and pop stars do. And when these ardent allies dogpile onto a cause online, the shouting match can quickly spin out of control.

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from PCWorld https://ift.tt/3tJSH2B

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