The Google Pixel 4a is a great phone at a great price, but is it too late to matter?

At long last and longer rumor, the Google Pixel 4a has arrived, adding another strong entry to a very crowded mid-range market. As premium phone sales continue to plummet due to the coronavirus, the Pixel 4a should be the 2020 value phone to beat, with surprisingly good looks and an aggressive $349 price tag.

But while the Pixel 4a brings all the things you’d expect from a Google phone—namely an optimized UI and an excellent camera—it might be too little, too late. Google has built an excellent phone for an excellent price, but so have so many others. In just the time since it was originally rumored to launch at Google I/O in May, the Samsung Galaxy A51, OnePlus Nord, and TCL 10 Pro—not to mention the iPhone SE— have brought extreme value to the non-premium smartphone market.

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